Too legit to quit, not quite legit enough
Donruss’s Panini incarnation has suffered from one major setback – the lack of licenses to use Major League Baseball players or team logos. After Playoff/Donruss bid farewell to licensed MLB products in a blaze of Absolute Memorabilia glory, the brand fell on hard times. Limited to minor leaguers and retired players, Donruss managed to release a few passable products before being absorbed by Panini. Topps outlasted Upper Deck and claimed the title of MLB Survivor, but then Panini swooped in and secured a license – from the MLB Players Association. While that wouldn’t give Panini the rights to use MLB team names and logos (Upper Deck paid a hefty price for crossing that line in 2010), it did give them access to the MLB roster of players for the first time in six years. 2011 Donruss Elite Extra Edition (released in January 2012, the first of several “2011” Panini releases in 2012…) positions the brand to begin chipping away at the Topps monopoly (mk. II) by laying down a thick foundation of prospects. Will that be enough to draw collectors back into their fold?
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